That Time I Drove 80 Minutes for Chocolate (And What It Means for Your Local Business)
Last year I decided to quit sugar. Once I got over the initial withdrawals, it was a largely positive experience. I happily swapped muffins and cakes for almonds and kale chips and for the most part I found I didn’t really miss many sugary foods I’d previously loved. Except for chocolate. I know, I know. It’s such a cliché. But I love chocolate. Like you know [...]
Selling Holes: Why You Need to Focus on Benefits, Not Features
I hate to say it, but your customers don’t really care about your products. Sounds harsh, right? Like you put all this work into your creations, and to be told no one really cares about it. Um, what? (Okay, seriously don’t close your browser now. I’m getting to the point) The thing is, your customers don’t care about your product. They care about what your [...]
How To Write An ‘About Us’ Page For Your Online Store
When people buy from you, they also want to buy into your story. They want to know who they’re buying from and what your brand stands for. Far too often, however, the 'About Us' page is an afterthought, updated once with details of when your store was founded. A well-written 'About Us' page is so important when it comes to connecting with customers, and when [...]
7 Links to Help You Rock Your Website
Your website is probably the first place many of your customers find you. So you want it to be awesome, yes? I've rounded up some awesome links from around the web, all so you can make your website a pretty place where your customers love to hang out and buy from you. Man I'm nice. Is your website copy a rocking party of excitement? Or is [...]
3 Ways to Attract Your Dream Customers
Finding your dream customers is awesome. They’re the people that you love selling to because they are interested in your process, they don’t try to haggle or nit-pick over details, and they tell everyone you know how awesome you and your products are. So I can hear you begging now, please for-the-love-of-Petra tell me where I can find these people. Well, friend, I hear you [...]
How Focusing on One Customer Can Save You Time + Help You Sell More
Can focusing on one customer really make it easier to create content + increase your sales? Well sure it can. In fact, you’ll probably become more inspired to blog and update your social media than ever. Not sure how? Read on. How One Ideal Customer Makes Creating Content Easier Say you’re a small business owner selling vegan cupcakes at markets and fairs. You’ve been building your [...]
Starting a Business in Melbourne? 4 Things You Shouldn’t Spend Money on Before You Launch
Starting a business is so exciting. I should know. I’ve got one business, and I’m smack-dab in the middle of launching my second one. Launching a business brings with it so many possibilities. And also so many decisions. The business name? The branding colours? Who are your clients? How will you serve them? Another great thing about starting is the business is our fresh it is, like [...]
