Ecommerce copywriting for brands making goodselling gooddoing good

Ecommerce copywriting for brands

making goodselling gooddoing good

Brand personality, strategic copywriting and stand-out content

For purpose-driven, product-based brands

As a small business owner, you are incredible. To take an idea for a product and turn it into something real is actually quite amazing.

The problem? Finding the right words to get people to see that.

That’s where I come in. I’m a Melbourne copywriter who works with ecommerce brands creating products for good (and not just for profit).

If sustainability, innovation, community, integrity and quality are part of what drives you, let’s talk.

Copywriting to take your brand from launch to leader


Brand personality and ecommerce copy


Site audit and strategic copy updates


Content marketing and thought leadership

Ready to find out more?

Good copy for brands doing good

Some of the clients we've worked with as a copywriter Melbourne

“Nell’s ability to connect with my idea in our first meeting was incredible and her passion made me feel confident that this was the right fit. My brand voice came to life and I now have some kick-arse copy on my website optimised for SEO.”


Nell Casey - Melbourne copywriter for product-based brands

Melbourne copywriter by day,
also sometimes other times too
(but mostly by day)

Hi, I’m Nell. An ecommerce copywriter and content strategist who delights in helping brands (of all sizes) grow.

After working with hundreds of ecommerce brands, I know that having a unique brand voice, well-written product copy and SEO aren’t the *only* things you need to grow your business and stand out online.

So I work with ecommerce brands to turn them into industry thought leaders through perspective-changing content that sticks in the mind and wins hearts (and sales).