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Blog2019-11-14T14:52:28+11:00

5 New Year’s Resolutions to Make For Your Online Store (That You Won’t Want to Give Up on By February)

I love the beginning of a new year with the feelings of promise and possibility hanging in the air. And I love using this time to set resolutions to carry me and my business forward. While resolutions get a bad rap, there’s something so great about writing down the specific things you want to achieve, then figuring out the steps you need to take to [...]

By |Marketing|

How to Write a Truly Awesome About Page

If you were asked to give a speech about your best friend, we bet you could go on about them for hours. After all, developing that kind of close connection takes a lot of communication and sharing. What does this have to do with your online store, you ask? Well, a lot. In a world where countless brands are competing for the same business, connecting [...]

By |Copywriting|

How to Use Competitions to Promote Your Business

Competitions. You either love them or hate them. Chances are if you hate them you’ve either run competitions and had pretty poor results (cue tumbleweed) or you’ve avoided them like the plague because you think they’re pointless. While I love the idea of winning things, I'm no expert when it comes to actually making competitions work. So I had competitions expert Suki from OrigamiGlobe step [...]

By |Marketing|

Why I Love Using MailChimp For Online Stores

Peek into just about any business-related Facebook and I bet my morning croissant you’ll see questions like: “What’s the best email platform?” and “MailChimp or Constant Contact or Active Campaign or what??” and even “Help! How do I set up abandoned cart emails? Please help!” (note the heavy use of exclamation marks). Now, while ‘best’ is subjective and dependent on a whole range of factors, [...]

By |Email Marketing|

The One Email You Should Send After A Market Or Expo

Alright, you’ve just spent hundreds for a stand at a weekend market, fair or expo. You made a lots of sales, (yay!). Plus a heap of people added themselves to your email list. Double yay! "But what now?" I hear you asking. "What should I do to turn those people into paying customers?" Well, this post is all about turning that initial email into a great [...]

By |Email Marketing|

7 Opt In Ideas For Your Online Store

If you run an online store then I’m going to bet your biggest challenge is how to get more traffic to your website. Because more traffic = more sales. Now there are a bunch of ways to get people back to your site, but one of the very best ways is to send an email to your email list. The stats don’t lie. A whopping [...]

By |Email Marketing|

Why a Unique Tone of Voice Matters for Your Brand

When you’re updating your Instagram, emailing your customers or writing product descriptions for your new range, are you thinking as much about how you’re speaking as you are about what you say? See, every brand has a voice. Each time you communicate you’re using your brand’s voice. The problem is if you haven’t really thought about your brand voice – and aren’t being consistent – [...]

By |Copywriting>Brand Voice|

If It Quacks Like A Duck: Sleeping Duck Case Study

Sleeping Duck was founded in 2014 by two Melbourne-based engineers. Frustrated by the expensive, tedious, and confusing process of buying a bed, they decided pull on their pajamas and design the very best mattress they could. The Sleeping Duck mattress is modular, allowing you to switch out the firmness with a simple pull of the zipper. And it's comfortable (seriously comfortable). My involvement with Sleeping Duck I [...]