How This Creative Built a Successful Jewellery Brand From a Backpack
When you think of digital nomads you probably think of laptop-toting bloggers, designers and photographers. After all, when all you need to run your business is a computer and a WiFi connection, it’s pretty easy to pack up and go. What you don’t hear a lot about is product-based business owners packing their bags and taking their store on the road. Which is exactly why [...]
5 New Year’s Resolutions to Make For Your Online Store (That You Won’t Want to Give Up on By February)
I love the beginning of a new year with the feelings of promise and possibility hanging in the air. And I love using this time to set resolutions to carry me and my business forward. While resolutions get a bad rap, there’s something so great about writing down the specific things you want to achieve, then figuring out the steps you need to take to [...]
How to Write a Truly Awesome About Page
If you were asked to give a speech about your best friend, we bet you could go on about them for hours. After all, developing that kind of close connection takes a lot of communication and sharing. What does this have to do with your online store, you ask? Well, a lot. In a world where countless brands are competing for the same business, connecting [...]
Digital Doppelgängers – What Happens When There’s Another You Online
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” - Dr Seuss No offence to Dr Seuss, but with 7.6 billion people out there and the internet bringing us closer each day it’s fairly common to stumble across another You online (or at least someone who could easily be mistaken for You). A digital doppelgänger [...]
How to Use Competitions to Promote Your Business
Competitions. You either love them or hate them. Chances are if you hate them you’ve either run competitions and had pretty poor results (cue tumbleweed) or you’ve avoided them like the plague because you think they’re pointless. While I love the idea of winning things, I'm no expert when it comes to actually making competitions work. So I had competitions expert Suki from OrigamiGlobe step [...]
Must-Have Email Automation Campaigns For Your Online Store
When you run a small business you never have enough time.; there’s always another product to design, a wholesaler to contact and a customer email to reply to. Oh and in between all that, you have to market and find new customers. Automation is the name of the game when it comes to maximising your time and streamlining your process. And when it comes to [...]
Why I Love Using MailChimp For Online Stores
Peek into just about any business-related Facebook and I bet my morning croissant you’ll see questions like: “What’s the best email platform?” and “MailChimp or Constant Contact or Active Campaign or what??” and even “Help! How do I set up abandoned cart emails? Please help!” (note the heavy use of exclamation marks). Now, while ‘best’ is subjective and dependent on a whole range of factors, [...]
The One Email You Should Send After A Market Or Expo
Alright, you’ve just spent hundreds for a stand at a weekend market, fair or expo. You made a lots of sales, (yay!). Plus a heap of people added themselves to your email list. Double yay! "But what now?" I hear you asking. "What should I do to turn those people into paying customers?" Well, this post is all about turning that initial email into a great [...]
7 Opt In Ideas For Your Online Store
If you run an online store then I’m going to bet your biggest challenge is how to get more traffic to your website. Because more traffic = more sales. Now there are a bunch of ways to get people back to your site, but one of the very best ways is to send an email to your email list. The stats don’t lie. A whopping [...]
Why a Unique Tone of Voice Matters for Your Brand
When you’re updating your Instagram, emailing your customers or writing product descriptions for your new range, are you thinking as much about how you’re speaking as you are about what you say? See, every brand has a voice. Each time you communicate you’re using your brand’s voice. The problem is if you haven’t really thought about your brand voice – and aren’t being consistent – [...]