I love the beginning of a new year with the feelings of promise and possibility hanging in the air. And I love using this time to set resolutions to carry me and my business forward. While resolutions get a bad rap, there’s something so great about writing down the specific things you want to achieve, then figuring out the steps you need to take to get there. So as you’re filling your fridge with vegetables and pulling out your runners from the back of the wardrobe, take a moment to come up with some resolutions for your online store as well. Here are a few ideas to get you started. Resolution #1 – I Will Put in Place a Marketing Strategy Trying to market your online store without a strategy is like trying [...]

When you run a small business, there’s always more to do. Coming up with new products. Updating your website. Chatting with customers. Shipping out orders. Posting on Instagram. Not to mention there’s a must-be-on-it marketing platform popping up what feels like every five minutes. And while you’d love to have more customers coming to your website, you feel like you just don’t have time to actually go out there and market to them. Talk about a Catch-22. When I chat with peeps about this problem, the two complaints I hear the most are a) a lack of time management and b) not knowing where to start. Well I got you. In this post I’m tackling how you can find time to market your brand (no matter how much time you’ve got). Find time [...]