How to Grow a Community of Raving Fans
Customers going out of their way to buy your product? Tick. Your next product launch sells out? Even when you cost more than your competitors? Tick. Customers sharing photos of your products across Instagram, Facebook and their blogs – for zilch? Double tick. It’s not some crazy voodoo magic. And it won't cost you a motza in advertising. Want to know how to create a [...]
Starting An Online Store? Here’s The First Thing You Should Do
Your online store is more than just a website – it's your shopfront, customer service and community all rolled into one. With so much going on, it's essential you get on top of the content you need and the flow between pages, otherwise your online store could be as helpful as a road map from the '90s. To make sure you've got everything you need [...]
What I’ve Learned From Six Months in Business
Today marks six months since I officially flung open the doors on my business and started working full time as a small business copywriter. And what a ride it’s been! I’d love to say that it’s all been great, but the reality is that some things haven’t turned out like I thought they would. But, I have figured out a lot of important stuff about [...]
Small Business Planning for an Awesome 2015
Even before I started my business, I always used the December-January period to assess the year just gone and make plans for the future. Now that I run my own business, I think it’s even more important to take some time out from working IN your biz to think about the big, crazy and exciting goals that you have swirling around in your head. Now maybe [...]
Why You Should Share Your Small Business Story
Last week I met a woman who ran her own painting business in Melbourne. Now you don’t see many female housepainters, so my interest was piqued. Then we got talking and I found out that she had won first place in the painting division of WorldSkills Australia's National Competition – essentially the tradies’ equivalent of the Olympics. They have a national competition for tradies? And [...]
How to Prepare Your Website & Shop for Christmas
There are two people in this world: those who secretly start planning for Christmas in August, and those (like me) who panic and leave everything until December 21st. Now of course if you’re a Melbourne business selling just about any product, then I’ll bet Christmas is your super-busy time of year. For a lot of businesses, 20% of their annual sales happen in December. Getting [...]
3 Must-Read Blogging Tips for Small Business Owners in Melbourne
You’ve heard the phrase ‘content is king’ and are convinced that a blog is going to help attract more clients for your Melbourne business. You’re committed to posting often (yay!) and already have a bunch of topics in mind. But hold up there a darn second. Blogging is more than just letting your thoughts loose on the web. To make this really worth your time it’s important to be smart [...]
Confused About Social Media For Your Melbourne Business? Start Here
If you run a small business these days you know you need to be using social media. I’m guessing you’ve already got yourself a Facebook page and, if you’re a creative type, maybe have latched onto Instagram as well. But I’m betting that you’re still unsure how to effectively use social media for your Melbourne business. I get that. I mean, when you look at the numbers, [...]
How a Blog Can Help You Grow Your Melbourne Business
You’ve spent a bit of time online researching how to market your business. And every marketer (and their dog) is saying that you should start a blog to grow your business. But your business relies on local customers. Do those people really care about what you write online? Can a blog really help your local business in Melbourne? Well my short answer is yes. The [...]
How Important is Having a Website for Brick-and-Mortar Stores?
The short answer is: very. Great, thanks for reading. Ok, I’m kidding. The long answer is that even for Melbourne-based businesses with a physical shop front in a busy area, having a great website is a crucial part of your marketing plan. Fact: Four out of five consumers search online for a local business. That means a bunch of people are searching online right now for [...]
