Don’t waste time waiting for those online sales
For increased clicks, conversions and copy confidence
Christmas is coming, and with it the *peak* shopping season for online brands. As an ecommerce business owner, you know this is when sales are ramping up.
Not to get all white-dude-in-a-suit with you, but the economic conditions out there [gestures] are weird right now. Market research shows that consumers are a little more reluctant to part with their dollars.
What this makes clear is that you need to be at the top of your game if you’re looking to make the most of the seasonal shopping period.
The Season of Sales audit is a targeted dive into your current copy, with a focus on priming your ecommerce site for the sales season.
Santa Claus is comin’ to town
And sooner than you think. Your customers are already making their list, checking it, then checking it again to plan for Christmas shopping.
But this year, consumers are doing less impulse shopping and more research before purchase. This means the customer journey is longer and stores that want to succeed will need to focus on building trust and community.
On top of that, we’ve all been primed to wait for the key sales dates to start shopping. Fact: 66% of people say they shopped the major sales last year – think Black Friday and Cyber Monday. That number jumps to an impressive 83.5% of 18-44 year olds.
Delight vs discounts
I know as a small business owner it can feel hard to compete with the big guys at this time of year. They have the margins to offer deep discounts to get customers to their site. Whereas your margins are that much smaller that discounting isn’t all that profitable.
Instead, it’s about building that connection with your customers. And this is done through considered copy that fully connects your brand’s story with the products you sell.
What’s included in a Season of Sales?
Step 1: Briefing
30-60 minute session for you to brief me on your brand, products and planned promotions for the sales season.
Step 2: Copy & Content Audit
I review your website and marketing copy to identify how to reduce friction and increase sales.
I’ll provide a 10-point plan along with a video recording outlining how you can uplift your copy and take advantage of seasonal shoppers.
Step 3: Optimise key copy
I rewrite essential elements of your copy across a half- or full- day session.
Your investment
Not sure yet how much copy support you need? No problem. Book an Audit and you’ll have the chance to add on copywriting and content support at the discounted rate for up to two weeks.
