And sooner than you think. Your customers are already making their list, checking it, then checking it again to plan for Christmas shopping.
But this year, consumers are doing less impulse shopping and more research before purchase. This means the customer journey is longer and stores that want to succeed will need to focus on building trust and community.
On top of that, we’ve all been primed to wait for the key sales dates to start shopping. Fact: 66% of people say they shopped the major sales last year – think Black Friday and Cyber Monday. That number jumps to an impressive 83.5% of 18-44 year olds.