Product descriptions are so often overlooked when it comes to marketing your product. These choice bits of copy are frequently shoved down the bottom of the to-do list, as an afterthought to the more sexy parts of branding like photography and #influencers. But product descriptions should be a key consideration when it comes to developing your online store. Not only do they convey your brand voice and personality, product descriptions can also indicate the level of service customers can expect from your business. Basically, it’s like walking into a store and either being greeted by a helpful sales assistant (an excellent product description) or being left to wander around with no one to even clarify if that dress you like is really a long top. To help you more clearly understand the information [...]

If you were asked to give a speech about your best friend, we bet you could go on about them for hours. After all, developing that kind of close connection takes a lot of communication and sharing. What does this have to do with your online store, you ask? Well, a lot. In a world where countless brands are competing for the same business, connecting with your customers is essential for success. And, to connect with them, you need to share your story, just like you would with your best friend. An about page is a fantastic tool for sharing your brand’s story with the world and developing connections with customers. When used in the right way, an about page can go beyond basic business history and truly capture the essence and personality [...]