Know what you want to say for your business, but not how to say it? Trying to nail your brand so you can stand out in a sea of sameness? Want to know what the heck a brand voice is anyway?

This episode is for you. Today we’re talking all things brand voice – ie. the secret to creating a clear and consistent personality for your brand that engages your audience, builds trust and increases sales.

Welcome to Episode 1 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today I’ll be talking about:

  • What does brand voice actually mean
  • Why does your brand voice matter
  • And how do you figure out your brand voice
  • Do you have to be the brand voice?
  • Tone of voice and how that is different to brand voice

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening and what your take-aways are!

And make sure you hit the subscribe button so you never miss an episode.

Reach out on Insta @fetecreative
Or visit
Mailchimp Brand Voice Guide