We don’t need a new year to set new goals, but there’s something so nice about a fresh slate to make some big plans. And with the whole of 2021 ahead, now’s the time to think about where you want to take your business and what you want to achieve this year through a bit of reflection, breaking down those goals into bite-size chunks and setting aside the time to work on the things that matter most to you. Welcome to Episode 8 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, [...]

Have you wondered how someone goes from government spy to brand copywriter? No? Oh well, today you’re going to learn anyway. This episode is your chance to get to know more about how I got to be the host of a podcast, and what’s happening next for Fete Creative in 2021. Welcome to Episode 7 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place. I’m your [...]

Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community.  But how do you make it work for you without sapping your time and energy? My guest today has the answers. In today’s episode we’re sharing tips for a sustainable social media that’ll help you make the most of the Christmas season and well into 2021. Today I’m joined by Chelsea Berman from Blossom Media.  Chelsea is a social media specialist who works with ecommerce businesses to build go-to brands and create vibing online communities Welcome to Episode 6 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content [...]

As a small ecommerce business with a similarly sized marketing budget, how do you compete with the big players? My guest today has a wealth of experience working with some of the biggest ecommerce brands out there and now helps small businesses create epic marketing strategies no matter their size.  On today’s episode, we’re talking all things brand building and how to prep your ecommerce business for Christmas in these Covid times. Today I’m joined by Charlie Bland from Dear Charlie Marketing.  Charlie is an ecommerce marketer who offers legit marketing training and strategy, delivered in a fun and friendly way that you can actually understand.  Charlie has a wealth of marketing strategies and ideas for ecommerce brands which we’ll dive into. We’re also going to talk about marketing in the lead up [...]

Sure, sounding good is important. But when it comes to your business, you’ve got to look the part as well. Your visual identity goes hand-in-hand with your brand voice. But that goes way beyond a beautiful logo. On today’s episode I’m joined by Nikki of Seedling Digital to talk about how you can create a stunning visual presence that conveys your message and converts your customers. Nikki is a digital designer whose speciality is helping women in business develop a cohesive online presence that's clear, that's memorable, that converts.  She creates gorgeous visual identities for businesses of all kinds. In this ep, we’re talking specifically about ecommerce businesses and how your visual identity ties into your brand personality and voice. Welcome to Episode 4 of Voice Your Brand. The podcast dedicated to helping [...]

To blog or not to blog, that is the question. In a world of likes, reels and views, is the good old blog still relevant to your content marketing strategy? And can you really use it to grow your business? In this episode of Voice Your Brand, I’m exploring the why, what and how of blogging for your online brand. Welcome to Episode 3 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your [...]

Today we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns. Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place. I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online. Today [...]

Know what you want to say for your business, but not how to say it? Trying to nail your brand so you can stand out in a sea of sameness? Want to know what the heck a brand voice is anyway? This episode is for you. Today we’re talking all things brand voice – ie. the secret to creating a clear and consistent personality for your brand that engages your audience, builds trust and increases sales. Welcome to Episode 1 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing [...]