OUTSOURCED MARKETING MANAGEMENT

Lead your market, not your marketing meetings

Outsource your marketing production and position your brand in the spotlight.

marketing management

Stop juggling marketing among your many other business roles – hand me the balls so you can take the reins of your business.

You’ve built an incredible brand

You know your products are great. And the 5-star customer reviews and encore purchases prove it.

You’re no longer in the scrappy start up phase of your business.

So why does your marketing still seem like a dress rehearsal?

Email marketing feels improvised. Campaigns are getting rushed through. Paid ads are running with little oversight. And the only excitement you get from the audience is when you run (another) sale.

It’s feeling a bit chaotic. And it’s leaving you with no time for the big picture business stuff you should really be focusing on.

outsourced marketing management

Your outsourced, in-house marketing manager

All the benefits of hiring an in-house expert – without needing to find the desk space.

You’ll get expert advice PLUS execution on your key marketing tasks. All totally scalable and designed to suit your business targets and ambitions.

Together, we’ll develop a marketing strategy tailored to your business. With a strong focus on brand leadership, we’ll be working to establish your expertise and excellence in the market.

Turn marketing overwhelm into a standing ovation for your brand. With experience in brand storytelling, I’ll organise your marketing activities and create content to establish your brand’s position and capture hearts (and sales).

Here’s what your marketing could look like

Month 1
– Strategy

Every project starts with a strong framework built on your vision and goals.

Month 2+
– Execution

With the strategy in place, we’ll shift focus to ongoing management and optimisation.

Quarterly
– Review

We’ll book an in-depth check in on our progress against your goals.

Annually
– Refresh

Every 12 months we’ll refresh the strategy and plan for the year ahead.

Imagine having a solid marketing strategy and an expert to execute it for you

nell casey marketing

Meet the marketer

Hey, I’m Nell

An eldest daughter who was always ‘too bossy’, this is the role I was made for.

As an outsourced marketing manager, I bring order to your marketing goals, transform ideas into standout campaigns and help your sustainable brand take centre stage.

Think of me as your marketing director, bringing all the acts together, and giving your audience a standing ovation-worthy performance.

“Nell from Fete Creative has been one of the best investments for my business. She will deep dive with you and help you get exactly what you envisioned for the brand.”

– Sue J, Damn, Gina

“I never imagined how having a fresh perspective from outside my business could elevate my brand and my whole vision for what we can achieve – but it did!”

– Sophia W

Get your marketing sorted

Outsourced marketing management starts at $3,500+GST per month.

FAQs

A fractional CMO delivers high-level strategy for your marketing; but their role isn’t to get into the weeds of things.

Outsourced marketing management combines strategy and execution. You’ll get a plan for your marketing and someone who can help you make it happen.

Great question! First, there’s the expense. An outsourced marketing manager works out to be much less of a monthly expense than a full-time in-house employee. There’s also the flexibility; because we work on a monthly basis, you can scale up support as you need.

My ultimate goal is to work myself out of your business by getting you to the stage where it makes sense to bring your marketing management in-house. Whether that’s 12 months, 2 years or longer.

That depends on what you need, but usually it will be anywhere from 16-32 hours per month (4-8 hours a week).

While I’m a do-er, not every marketing job is one I should do. Strategy, campaign planning, briefing and project management – yes. Filming content for Reels and TikTok – let’s leave that to the pros.

My background is in copywriting, so I can absolutely support you with web copy, blog posts and other written content, within the hours allocated (or more by arrangement).

I’ve worked with product brands in all sorts of markets, from fashion and accessories, to skincare and toothpaste, food and supplements, furniture, and so much more. I work with founders of purpose-led product brands.

I do my best work when I can connect with your brand story and products. That means products that are innovative, creative, sustainable and/or delivered in a new or unique way. They tend to be locally produced or at least largely operated within Australia.

If your marketing has been a bit stagnant, I can work with you to get your marketing flowing smoothly.

You’ll need to have a functional website, a quality product and the capacity to scale up (sustainably).

You also need a budget beyond working with me for creative, photography, paid ads and other content that we both agree is needed to execute the marketing strategy.

This really does depend on your business’ size and growth objectives. We can tailor the marketing strategy to suit your budget, with the goal being to increase it as your business revenue does.

Yes, sure can. I’ve built this out for flexibility, so if you only want to include the month one strategy, then execute that in-house, that’s totally fine. Get in touch to discuss this option further.