Picture this: it’s Friday night and you’re sitting on the couch in your comfy pants, glass of wine in one hand, phone in the other. Mindlessly scrolling. Then you suddenly remember that you wanted to order a new pair of lounge pants (one can never have too many). You open up Google search, type in ‘buy comfy lounge pants’ and scroll down to the first option. You read through the product description that promises these will be *the comfiest* pair of lounge pants ever. The price is right. And free delivery! Click and done. Right now, more people than ever are shopping online. They’re browsing on their mobile in between ad breaks for The Bachelor. Researching and comparing options on their desktop during their lunch break. And even doing price comparisons while standing [...]