Redesigning Your Website? What You Need to Know About Your Copy

You’re planning to update your website design to better reflect where your business is at now. A website redesign can be time-consuming and expensive, so it’s super-important to get it right. But what about your website copy? Can you get away with just using the same copy for the new site? Hmmm, probably not. Or how about just worrying about it once the design is set? Yeah, no. It’s no good spending all that time (and money) on a fresh new website, and then just slapping up any old copy. While great design is important, ultimately it’s what you say that will get your customers to buy from you (and keep on coming back). But what do you focus on first? The great new design or the copy? Let’s consider these two options. [...]

By |2019-10-16T14:52:55+11:00October 20th, 2015|Copywriting, Website Content|0 Comments

How to Get Your Website Ready for Christmas

Every year it comes around, and every year I promise myself I’m going to get my sh*t together to avoid the last minute present panic. And every year I end up wrapping presents at 11pm on December 24th. Sadly many ecommerce brands do the equivalent of my last minute wrapping tornado – waiting til November (or even December) to get their website Christmas-ready and then trying to scramble to get everything done, leaving no time for mince pie eating and champagne quaffing. Now that's hardly getting into the Christmas spirit. If you get your prep done now, you can sail into the silly season with the PayPal notification button happily dinging like Christmas bells. (Plus, these suggestions will also help you get more sales year round. So there’s that.) Let’s dive in! 1. [...]

By |2019-10-17T11:42:24+11:00October 13th, 2015|Copywriting|0 Comments

Who Gives a Crap About Website Copywriting

The other day I bought toilet paper. Now this isn’t usually something to write home about (let alone write a public blog post about). But I was so impressed with the website copy of this brand that I wanted to share it with you. How much of your time do you currently spend thinking about toilet paper? I’m guessing it’s probably only around six times a day (depending on your water intake). When I normally shop for toilet paper, I’m thinking about price, the environmental factor and whether to get the usual 6-pack or bother lugging home a 12-pack (I know, my shopping trips are a thrilling look into a suburban dystopia). What I’m not thinking about is whether my toilet paper brand of choice gets me excited to be making this purchase. [...]

By |2019-10-16T12:51:50+11:00March 10th, 2015|Copywriting|0 Comments

Starting An Online Store? Here’s The First Thing You Should Do

Your online store is more than just a website – it's your shopfront, customer service and community all rolled into one. With so much going on, it's essential you get on top of the content you need and the flow between pages, otherwise your online store could be as helpful as a road map from the '90s. To make sure you've got everything you need on your online store, you first want to start with the big picture by planning your online store's layout. The purpose of this online store layout is to help you plan: What pages you need How visitors will go from your home page to checking out And where you'll include your shipping terms and other info This is the first thing I do when working on copy for [...]

By |2019-10-16T12:51:46+11:00February 3rd, 2015|Copywriting|1 Comment

How Important is Having a Website for Brick-and-Mortar Stores?

The short answer is: very. Great, thanks for reading. Ok, I’m kidding. The long answer is that even for Melbourne-based businesses with a physical shop front in a busy area, having a great website is a crucial part of your marketing plan. Fact: Four out of five consumers search online for a local business.  That means a bunch of people are searching online right now for a local business just like yours. Don't believe me? How many times have you searched online for a local business because you wanted to buy something right away? I’m guessing plenty. Your website is basically the first thing that new customers come across that represents your business. Think of it like your second shop window. So what’s that (virtual) shop front look like? Is your website something that you [...]

By |2020-05-12T16:34:28+10:00September 4th, 2014|Copywriting, Marketing|1 Comment
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