The ability to tell a story is an essential skill for ecommerce brands. Gone are the days when you just had to sell a half-decent product at an acceptable price. Now, with so many new (and similar) brands starting up, you’ve got to stand out and connect with your customers in a way that goes beyond the things you sell. What is brand storytelling? Let’s first look at what it’s not. It’s not purely your history (although that is part of it) It’s not confined to your About Page It’s not just about you and your products It’s not contrived or shared in isolation from everything else you do Your brand’s story is about your customers and what they get from using your products. When someone buys from you, they are also buying [...]