Redesigning Your Website? What You Need to Know About Your Copy

You’re planning to update your website design to better reflect where your business is at now. A website redesign can be time-consuming and expensive, so it’s super-important to get it right. But what about your website copy? Can you get away with just using the same copy for the new site? Hmmm, probably not. Or how about just worrying about it once the design is set? Yeah, no. It’s no good spending all that time (and money) on a fresh new website, and then just slapping up any old copy. While great design is important, ultimately it’s what you say that will get your customers to buy from you (and keep on coming back). But what do you focus on first? The great new design or the copy? Let’s consider these two options. [...]