If It Quacks Like A Duck: Sleeping Duck Case Study
Sleeping Duck was founded in 2014 by two Melbourne-based engineers. Frustrated by the expensive, tedious, and confusing process of buying a bed, they decided pull on their pajamas and design the very best mattress they could. The Sleeping Duck mattress is modular, allowing you to switch out the firmness with a simple pull of the zipper. And it's comfortable (seriously comfortable). My involvement with Sleeping Duck I first came across Sleeping Duck in an article on this new Australian mattress brand that was shaking up a mammoth industry. The idea of buying a mattress online intrigued me and I could see it was a great opportunity to flex my creative muscles and help this relatively new brand grow. So I contacted the team and pitched my ideas. Over the past year-and-a-half I’ve been creating blog content for [...]