If It Quacks Like A Duck: Sleeping Duck Case Study

Sleeping Duck was founded in 2014 by two Melbourne-based engineers. Frustrated by the expensive, tedious, and confusing process of buying a bed, they decided pull on their pajamas and design the very best mattress they could. The Sleeping Duck mattress is modular, allowing you to switch out the firmness with a simple pull of the zipper. And it's comfortable (seriously comfortable). My involvement with Sleeping Duck I first came across Sleeping Duck in an article on this new Australian mattress brand that was shaking up a mammoth industry. The idea of buying a mattress online intrigued me and I could see it was a great opportunity to flex my creative muscles and help this relatively new brand grow. So I contacted the team and pitched my ideas. Over the past year-and-a-half I’ve been creating blog content for [...]

By |2019-10-16T14:43:03+11:00December 31st, 2016|Featured stores>Client case studies|0 Comments

More Than A Stationery Brand: MiGOALS Case Study

What is MiGOALS? MiGOALS is a Melbourne-based lifestyle brand that designs diaries and notebooks for dream chasers and action takers. The brand started when founder Adam needed a diary to keep track of his goals, budget and daily appointments. From their first diary in 2010, tens of thousands of people have used MiGOALS products to dream, plan and get shit done. My involvement with MiGOALS I came across the MiGOALS brand in January 2014 when I picked up one of their diaries. Intrigued, I jumped onto their website to find out more about the brand and… was kind of disappointed. I expected to find more information about the brand and why they started, and maybe some helpful articles about goal setting. But there wasn't much there. So I did what any writer would [...]

By |2019-10-16T14:42:25+11:00December 31st, 2016|Featured stores>Client case studies|0 Comments

Solid State Case Study

Solid State for Men is an Australian brand for men who like to smell good (or people that like men who smell good). Solid State makes distinctively fragrant solid cologne packaged in conveniently sized tins. Did I mention it smells good too? Brand identity and website copywriting Anthony from Solid State approached me to create a more defined identity for Solid State, revamp the website copy and develop the product descriptions for their new packaging. Here’s what I provided, in a nutshell: Tone of Voice Guide Website copywriting Product descriptions Packaging and brochure copy Automated emails series The hard part about writing copy for a fragrance brand is actually communicating what the product will smell like when someone receives it. Unfortunately, we haven’t invented the technology to transmit smells over the internet, so the [...]

By |2019-10-16T14:41:50+11:00December 31st, 2016|Featured stores>Client case studies|0 Comments
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