website copywriting Archives

Why a Unique Tone of Voice Matters for Your Brand

When you’re updating your Instagram, emailing your customers or writing product descriptions for your new range, are you thinking as much about how you’re speaking as you are about what you say? See, every brand has a voice. Each time you communicate you’re using your brand’s voice. The problem is if you haven’t really thought about your brand voice – and aren’t being consistent – then there’s a chance your brand is coming across a bit wishy-washy. After all, if someone you met sound different each time you talked to them, you’d probably start questioning their sanity. Your brand’s voice is a combination of your brand’s personality, values and how your customers interact with you. (Notice I didn’t say your voice. That’s because even if you’re a solo-biz-owner, how your brand sounds is [...]

Solid State Case Study

Solid State for Men is an Australian brand for men who like to smell good (or people that like men who smell good). Solid State makes distinctively fragrant solid cologne packaged in conveniently sized tins. Did I mention it smells good too? Brand identity and website copywriting Anthony from Solid State approached me to create a more defined identity for Solid State, revamp the website copy and develop the product descriptions for their new packaging. Here’s what I provided, in a nutshell: Tone of Voice Guide Website copywriting Product descriptions Packaging and brochure copy Automated emails series The hard part about writing copy for a fragrance brand is actually communicating what the product will smell like when someone receives it. Unfortunately, we haven’t invented the technology to transmit smells over the internet, so the [...]