It's so important to review your marketing strategy at the start of each year to ensure you're hitting the mark and reaching the right people. But this doesn’t have to be a lengthy, complicated process. In fact, you can do this in a couple of hours with a super-simple one page PDF. The one page marketing plan has been around for a while. And for good reason. It's a simple, straight-to-the-point way to guide your ecommerce marketing for the year. It also helps as a trigger to review your biz goals and direction and make sure your business plans and marketing are in alignment. While this is a simple process, you'll want to set aside two-ish hours to give yourself time to think and review. As you do this process you might find [...]