Why You Should Share Your Small Business Story

Last week I met a woman who ran her own painting business in Melbourne. Now you don’t see many female housepainters, so my interest was piqued. Then we got talking and I found out that she had won first place in the painting division of WorldSkills Australia's National Competition – essentially the tradies’ equivalent of the Olympics. They have a national competition for tradies? And you won? Well, I was seriously impressed. For this woman this was probably not that much of a big deal. But as an outsider, it was such a great story and I begged her to tell me all about it. Now of course you may not have won the national competition for whatever business you run (your industry may not even have a national competition). But I’m betting [...]