When you’re updating your Instagram, emailing your customers or writing product descriptions for your new range, are you thinking as much about how you’re speaking as you are about what you say? See, every brand has a voice. Each time you communicate you’re using your brand’s voice. The problem is if you haven’t really thought about your brand voice – and aren’t being consistent – then there’s a chance your brand is coming across a bit wishy-washy. After all, if someone you met sound different each time you talked to them, you’d probably start questioning their sanity. Your brand’s voice is a combination of your brand’s personality, values and how your customers interact with you. (Notice I didn’t say your voice. That’s because even if you’re a solo-biz-owner, how your brand sounds is [...]