Customers going out of their way to buy your product? Tick.

Your next product launch sells out? Even when you cost more than your competitors? Tick.

Customers sharing photos of your products across Instagram, Facebook and their blogs – for zilch? Double tick.

It’s not some crazy voodoo magic. And it won’t cost you a motza in advertising.

Want to know how to create a brand tribe? Just click the video below.

Can’t see the video? Click here to watch on YouTube.

Let’s Break It Down

What’s the difference between a fan and a regular customer? Your fans love your business not just because of what you sell, but also because of what you’re about and how they connect with that.

There’s three steps to create a brand tribe for your business:

1. Know your customers (almost better than they know themselves)

Small business owners have the edge over their larger competitors when it comes to creating a tribe because you’re so much closer to your customers and speak to them every day. So use that to your advantage. Get really clear on what they love, hate and what drives them crazy.

2. Identify what your business stands for (and you’ve got to stand for something)

The more clearly you can define what your business is about, the easier it will be to build a tribe of people who will talk about you all over social media and to their friends. Know what sets you apart from your competitors, what values you represent and how you fit into your industry

3. Share content that your customers will love and that captures what your brand is about.

The best places to be online are where your customers hang out, and you’ll know this once you complete step number one above. There’s no shortcut to this and no one-size-fits-all approach. Once you’ve figured out the type of content you need to be creating, make sure it fits into the image of your brand you want to present.

Create and share content your tribe will love and in turn they’ll share love back at you.

Next Steps

In the comments below, let me know:

What does your business represent and what sets it apart?

Okay, go.