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  • Jeanswest store with an image of Chloe Maxwell, the original Jeanswest girl.

    The Jeanswest Story: From Iconic to Invisible

  • seo-for-product-descriptions

    Here’s how to write SEO-friendly product descriptions

  • fashion-copywriting-product-description-examples

    1 Dress, 5 Ways: Why Good Product Descriptions Are Essential For Your Online Store

  • How This Creative Built a Successful Jewellery Brand From a Backpack

  • How to Write a Truly Awesome About Page

  • how-to-run-competitions-for-online-store

    How to Use Competitions to Promote Your Business

  • email-automations-online-store

    Must-Have Email Automation Campaigns For Your Online Store

  • opt-in-ideas-online-store

    7 Opt In Ideas For Your Online Store

  • why-is-brand-voice-important

    Why a Unique Tone of Voice Matters for Your Brand

  • migoals-case-study-brand-copywriting

    More Than A Stationery Brand: MiGOALS Case Study

  • How To Plan Your Entire Year’s Worth of Content in One Day

  • write-your-brands-story

    How to Unearth Your Brand’s Story

  • blogging-for-ecommerce

    Why Your Ecommerce Store Needs a Blog

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I acknowledge the Traditional Custodians of the land where I live and work, the Wadawurrung people of the Kulin Nation, and pay my respects to Elders past and present. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

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