Competitions. You either love them or hate them. Chances are if you hate them you’ve either run competitions and had pretty poor results (cue tumbleweed) or you’ve avoided them like the plague because you think they’re pointless. While I love the idea of winning things, I'm no expert when it comes to actually making competitions work. So I had competitions expert Suki from OrigamiGlobe step in to give me (and you) the low down on how to run successful competitions for your brand. Make yourself a cuppa and take five minutes of your time to find out how competitions can actually be one of the most effective marketing tools in your toolkit. Nail your strategy To run successful competitions you need about 20% strategy and 80% promotion. I’ve seen incredible competitions advertised absolutely [...]