How a Blog Can Help You Grow Your Melbourne Business

You’ve spent a bit of time online researching how to market your business. And every marketer (and their dog) is saying that you should start a blog to grow your business. But your business relies on local customers. Do those people really care about what you write online? Can a blog really help your local business in Melbourne? Well my short answer is yes. The long answer is also yes (but only if you do it right). Want to know more? Read on. The Benefits of Blogging for Local Businesses One of the benefits to having a blog is increased presence on search engines such as Google. Remember how I said in this post how important having a website is for local search traffic. Well Google loves websites that are updated regularly. And [...]

By |2019-10-16T12:51:33+11:00September 18th, 2014|Blogging, Content Marketing|1 Comment

How Important is Having a Website for Brick-and-Mortar Stores?

The short answer is: very. Great, thanks for reading. Ok, I’m kidding. The long answer is that even for Melbourne-based businesses with a physical shop front in a busy area, having a great website is a crucial part of your marketing plan. Fact: Four out of five consumers search online for a local business.  That means a bunch of people are searching online right now for a local business just like yours. Don't believe me? How many times have you searched online for a local business because you wanted to buy something right away? I’m guessing plenty. Your website is basically the first thing that new customers come across that represents your business. Think of it like your second shop window. So what’s that (virtual) shop front look like? Is your website something that you [...]

By |2020-05-12T16:34:28+10:00September 4th, 2014|Copywriting, Marketing|1 Comment
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