Instagram Stories: What It Is And How To Make It Work For Your Brand

By now you’ve probably seen that Instagram has released a new feature called “Instagram stories”. Basically designed to directly rip off Snapchat (the Instagram CEO has admitted as much) stories let you post short videos and images to Instagram, where they live for only 24 hours. A bunch of brands have already dipped their toes into the proverbial water and have been creating their own stories. But lots of you are asking the question: does this matter for my brand? And how the heck do I make it work? First up, let me say that I think this update is going to be great for brands that are already focusing on Instagram. After all, Instagram has 300 million daily users, versus Snapchat’s 100 million daily users. And your stories instantly get seen by your current [...]