Google is an amazingly powerful search engine that’s gotten pretty good at connecting people looking for info with the right websites. And one of the main ways it does this is by crawling website pages and looking at the words being used on those pages. When those words match the words people type into search, ol’ Google is going to show that page at the top of the search results.
Keyword research is all about figuring out the specific terms people use when they’re searching online then applying those terms to the pages on your website. By matching the keywords people use with the products you sell, you’re more likely to appear at the top of the search results.
Keyword research also gives you insight into the factors that are most important to your potential customers. For example, do more people search for “cheap”, “eco-friendly” or “Australian made”? Knowing that can help you decide which features you highlight on your product pages.