Website Content Archives

7 Links to Help You Rock Your Product Photography

If you're selling online you know how essential great photos are. Dark, out-of-focus product shots are just not going to cut it anymore. Getting a pro to take your product photos is such a good idea, but what to do if you want champagne photos on a beer business budget? Well you check out these super-helpful links of course. If you've got a half-decent camera, but you're still taking photos on auto setting (*cough, raises hand*) then check out this lengthy post on product photography by Jeff Delacruz on the Shopify blog. Great stuff here on what settings to use on your camera to get the best shots, plus all the equipment you'll need (which isn't much!) There's a bunch of tutorials out there on how to build your own lightbox. But, as [...]

By Nell Casey|2019-10-16T12:51:52+11:00March 20th, 2015|Tips and Tricks, Website Content|2 Comments

Who Gives a Crap About Website Copywriting

The other day I bought toilet paper. Now this isn’t usually something to write home about (let alone write a public blog post about). But I was so impressed with the website copy of this brand that I wanted to share it with you. How much of your time do you currently spend thinking about toilet paper? I’m guessing it’s probably only around six times a day (depending on your water intake). When I normally shop for toilet paper, I’m thinking about price, the environmental factor and whether to get the usual 6-pack or bother lugging home a 12-pack (I know, my shopping trips are a thrilling look into a suburban dystopia). What I’m not thinking about is whether my toilet paper brand of choice gets me excited to be making this purchase. [...]

By Nell Casey|2019-10-16T12:51:50+11:00March 10th, 2015|Copywriting|0 Comments

Starting An Online Store? Here’s The First Thing You Should Do

Your online store is more than just a website – it's your shopfront, customer service and community all rolled into one. With so much going on, it's essential you get on top of the content you need and the flow between pages, otherwise your online store could be as helpful as a road map from the '90s. To make sure you've got everything you need on your online store, you first want to start with the big picture by planning your online store's layout. The purpose of this online store layout is to help you plan: What pages you need How visitors will go from your home page to checking out And where you'll include your shipping terms and other info This is the first thing I do when working on copy for [...]

By Nell Casey|2019-10-16T12:51:46+11:00February 3rd, 2015|Copywriting|1 Comment

How to Prepare Your Website & Shop for Christmas

There are two people in this world: those who secretly start planning for Christmas in August, and those (like me) who panic and leave everything until December 21st. Now of course if you’re a Melbourne business selling just about any product, then I’ll bet Christmas is your super-busy time of year. For a lot of businesses, 20% of their annual sales happen in December. Getting super-prepped for the shopping-frenzy could see those numbers climb even higher. So I wanted to bring together some great ideas on how to prep your business for Christmas. Online Prepare Your Website for Christmas Now’s not the time for a full rebrand or overhaul of your site. But it’s still important to make sure your website is up-to-date and showing your business in the best light. Make sure your [...]

By Nell Casey|2020-05-12T16:37:20+10:00November 5th, 2014|Marketing, Selling|0 Comments

That Time I Drove 80 Minutes for Chocolate (And What It Means for Your Local Business)

Last year I decided to quit sugar. Once I got over the initial withdrawals, it was a largely positive experience. I happily swapped muffins and cakes for almonds and kale chips and for the most part I found I didn’t really miss many sugary foods I’d previously loved. Except for chocolate. I know, I know. It’s such a cliché. But I love chocolate. Like you know when you go to those Melbourne ice cream places and get all excited over the exotic flavours (like sesame seed, or papaya). Yeah, well not me. I always go for the chocolate flavours. Always. Same with eating out at a restaurant. Seriously, it’s a running joke in my family, “Oh I wonder what dessert Nell will choose. Maybe the lemon soufflé? No, she’ll go for the strawberry crepes. [...]

By Nell Casey|2020-05-12T16:38:14+10:00September 2nd, 2014|Copywriting|1 Comment

How To Write An ‘About Us’ Page For Your Online Store

When people buy from you, they also want to buy into your story. They want to know who they’re buying from and what your brand stands for. Far too often, however, the 'About Us' page is an afterthought, updated once with details of when your store was founded. A well-written 'About Us' page is so important when it comes to connecting with customers, and when used correctly can actually improve sales. So it's vital that your About Page is a cohesive part of your business branding and marketing message. Here are my top tips for writing an About Us page to make your customers swoon. A great opener The majority of visitors to your 'About Us' page will read only the first line before deciding whether to click away or read the rest [...]

By Nell Casey|2019-10-16T12:51:28+11:00August 13th, 2014|Copywriting|1 Comment