Your online store is more than just a website – it's your shopfront, customer service and community all rolled into one. With so much going on, it's essential you get on top of the content you need and the flow between pages, otherwise your online store could be as helpful as a road map from the '90s. To make sure you've got everything you need on your online store, you first want to start with the big picture by planning your online store's layout. The purpose of this online store layout is to help you plan: What pages you need How visitors will go from your home page to checking out And where you'll include your shipping terms and other info This is the first thing I do when working on copy for [...]