7 Links to Help You Rock Your Product Photography

If you're selling online you know how essential great photos are. Dark, out-of-focus product shots are just not going to cut it anymore. Getting a pro to take your product photos is such a good idea, but what to do if you want champagne photos on a beer business budget? Well you check out these super-helpful links of course. If you've got a half-decent camera, but you're still taking photos on auto setting (*cough, raises hand*) then check out this lengthy post on product photography by Jeff Delacruz on the Shopify blog. Great stuff here on what settings to use on your camera to get the best shots, plus all the equipment you'll need (which isn't much!) There's a bunch of tutorials out there on how to build your own lightbox. But, as [...]

By |2019-10-16T12:51:52+11:00March 20th, 2015|Tips and Tricks, Website Content|2 Comments

Who Gives a Crap About Website Copywriting

The other day I bought toilet paper. Now this isn’t usually something to write home about (let alone write a public blog post about). But I was so impressed with the website copy of this brand that I wanted to share it with you. How much of your time do you currently spend thinking about toilet paper? I’m guessing it’s probably only around six times a day (depending on your water intake). When I normally shop for toilet paper, I’m thinking about price, the environmental factor and whether to get the usual 6-pack or bother lugging home a 12-pack (I know, my shopping trips are a thrilling look into a suburban dystopia). What I’m not thinking about is whether my toilet paper brand of choice gets me excited to be making this purchase. [...]

By |2019-10-16T12:51:50+11:00March 10th, 2015|Copywriting|0 Comments

How to Grow a Community of Raving Fans

Customers going out of their way to buy your product? Tick. Your next product launch sells out? Even when you cost more than your competitors? Tick. Customers sharing photos of your products across Instagram, Facebook and their blogs – for zilch? Double tick. It’s not some crazy voodoo magic. And it won't cost you a motza in advertising. Want to know how to create a brand tribe? Just click the video below. Can't see the video? Click here to watch on YouTube. Let's Break It Down What's the difference between a fan and a regular customer? Your fans love your business not just because of what you sell, but also because of what you're about and how they connect with that. There's three steps to create a brand tribe for your business: 1. [...]

By |2019-10-16T12:51:47+11:00February 19th, 2015|Growing Your Business, Marketing, Social Media|1 Comment

How Important is Having a Website for Brick-and-Mortar Stores?

The short answer is: very. Great, thanks for reading. Ok, I’m kidding. The long answer is that even for Melbourne-based businesses with a physical shop front in a busy area, having a great website is a crucial part of your marketing plan. Fact: Four out of five consumers search online for a local business.  That means a bunch of people are searching online right now for a local business just like yours. Don't believe me? How many times have you searched online for a local business because you wanted to buy something right away? I’m guessing plenty. Your website is basically the first thing that new customers come across that represents your business. Think of it like your second shop window. So what’s that (virtual) shop front look like? Is your website something that you [...]

By |2020-05-12T16:34:28+10:00September 4th, 2014|Copywriting, Marketing|1 Comment
Go to Top