More Than A Stationery Brand: MiGOALS Case Study

What is MiGOALS? MiGOALS is a Melbourne-based lifestyle brand that designs diaries and notebooks for dream chasers and action takers. The brand started when founder Adam needed a diary to keep track of his goals, budget and daily appointments. From their first diary in 2010, tens of thousands of people have used MiGOALS products to dream, plan and get shit done. My involvement with MiGOALS I came across the MiGOALS brand in January 2014 when I picked up one of their diaries. Intrigued, I jumped onto their website to find out more about the brand and… was kind of disappointed. I expected to find more information about the brand and why they started, and maybe some helpful articles about goal setting. But there wasn't much there. So I did what any writer would [...]