How to Grow a Community of Raving Fans

Customers going out of their way to buy your product? Tick. Your next product launch sells out? Even when you cost more than your competitors? Tick. Customers sharing photos of your products across Instagram, Facebook and their blogs – for zilch? Double tick. It’s not some crazy voodoo magic. And it won't cost you a motza in advertising. Want to know how to create a brand tribe? Just click the video below. Can't see the video? Click here to watch on YouTube. Let's Break It Down What's the difference between a fan and a regular customer? Your fans love your business not just because of what you sell, but also because of what you're about and how they connect with that. There's three steps to create a brand tribe for your business: 1. [...]

By |2019-10-16T12:51:47+11:00February 19th, 2015|Growing Your Business, Marketing, Social Media|1 Comment

3 Ways to Attract Your Dream Customers

Finding your dream customers is awesome. They’re the people that you love selling to because they are interested in your process, they don’t try to haggle or nit-pick over details, and they tell everyone you know how awesome you and your products are. So I can hear you begging now, please for-the-love-of-Petra tell me where I can find these people. Well, friend, I hear you and I’ve put together some handy ideas. Highlight What Makes You Special Yeah, I know. This is really frou-frou advice. Of course you are special. But what this really means is you need to focus on your business, your talents and what it is that makes you unique. For example, there are plenty of other copywriters that I admire. In fact I research plenty of other writer’s websites [...]

By |2019-10-16T12:51:25+11:00June 23rd, 2014|Marketing, Social Media|1 Comment

How Focusing on One Customer Can Save You Time + Help You Sell More

Can focusing on one customer really make it easier to create content + increase your sales? Well sure it can. In fact, you’ll probably become more inspired to blog and update your social media than ever.  Not sure how? Read on. How One Ideal Customer Makes Creating Content Easier Say you’re a small business owner selling vegan cupcakes at markets and fairs. You’ve been building your business for a while now and are starting to get some sales, but not as many as you want. You decide to overhaul your web copy and do a bit of an online content push to grow some sales and build up a bit of buzz. The problem? It’s so hard trying to come up with content that will appeal to all these customers that you are trying [...]

By |2019-10-16T12:51:24+11:00June 17th, 2014|Marketing|0 Comments
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