Can focusing on one customer really make it easier to create content + increase your sales? Well sure it can. In fact, you’ll probably become more inspired to blog and update your social media than ever.  Not sure how? Read on. How One Ideal Customer Makes Creating Content Easier Say you’re a small business owner selling vegan cupcakes at markets and fairs. You’ve been building your business for a while now and are starting to get some sales, but not as many as you want. You decide to overhaul your web copy and do a bit of an online content push to grow some sales and build up a bit of buzz. The problem? It’s so hard trying to come up with content that will appeal to all these customers that you are trying [...]