How to Get Your Website Ready for Christmas

Every year it comes around, and every year I promise myself I’m going to get my sh*t together to avoid the last minute present panic. And every year I end up wrapping presents at 11pm on December 24th. Sadly many ecommerce brands do the equivalent of my last minute wrapping tornado – waiting til November (or even December) to get their website Christmas-ready and then trying to scramble to get everything done, leaving no time for mince pie eating and champagne quaffing. Now that's hardly getting into the Christmas spirit. If you get your prep done now, you can sail into the silly season with the PayPal notification button happily dinging like Christmas bells. (Plus, these suggestions will also help you get more sales year round. So there’s that.) Let’s dive in! 1. [...]

By |2019-10-17T11:42:24+11:00October 13th, 2015|Copywriting|0 Comments

Why Your Ecommerce Store Needs a Blog

Blogging is great for SEO. Blogging helps you find new customers. Blogging is the best thing, EVAH! Okay, so by now I’m sure you’ve seen the books, read the articles and heard just about every content marketer with a Twitter account bang on about blogging. While there are a lot of posts that talk about how blogging can help service-based businesses – through being seen as an expert and generating goodwill for your services - there is far less information on how blogging for ecommerce stores can help. I mean, when the aim of the business is to sell your products, why bother trying to build up a blog? Well my friend, there are quite a few ways that blogging can help your ecommerce business grow. And because so few businesses are making the most [...]

By |2019-10-16T12:51:53+11:00March 24th, 2015|Blogging, Growing Your Business|0 Comments
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