Every year it comes around, and every year I promise myself I’m going to get my sh*t together to avoid the last minute present panic. And every year I end up wrapping presents at 11pm on December 24th. Sadly many ecommerce brands do the equivalent of my last minute wrapping tornado – waiting til November (or even December) to get their website Christmas-ready and then trying to scramble to get everything done, leaving no time for mince pie eating and champagne quaffing. Now that's hardly getting into the Christmas spirit. If you get your prep done now, you can sail into the silly season with the PayPal notification button happily dinging like Christmas bells. (Plus, these suggestions will also help you get more sales year round. So there’s that.) Let’s dive in! 1. [...]