content strategy Archives

More Than A Stationery Brand: MiGOALS Case Study

What is MiGOALS? MiGOALS is a Melbourne-based lifestyle brand that designs diaries and notebooks for dream chasers and action takers. The brand started when founder Adam needed a diary to keep track of his goals, budget and daily appointments. From their first diary in 2010, tens of thousands of people have used MiGOALS products to dream, plan and get shit done. My involvement with MiGOALS I came across the MiGOALS brand in January 2014 when I picked up one of their diaries. Intrigued, I jumped onto their website to find out more about the brand and… was kind of disappointed. I expected to find more information about the brand and why they started, and maybe some helpful articles about goal setting. But there wasn't much there. So I did what any writer would [...]

How to Come Up With an Instagram Strategy That Works For Your Biz

I thought about titling this post “when bad Instagram feeds happen to good businesses” but I didn’t think that’d make for such a positive post. See, I spend a bunch of time scrolling through Instagram (admittedly, way more time than I probably should) and I often come across what seem like great brands with cool products. But their Instagram feeds don’t convey that awesomeness. And that makes me sad. Instagram can be a really great way for small businesses to connect with their people. But if your feed is a mish-mash of photos and styles, then visitors to your page won’t even get a chance to figure out what you do. While a lot of posts talk about the importance of good images on Instagram (which is super important BTW), today I want [...]