When people buy from you, they also want to buy into your story. They want to know who they’re buying from and what your brand stands for. Far too often, however, the 'About Us' page is an afterthought, updated once with details of when your store was founded. A well-written 'About Us' page is so important when it comes to connecting with customers, and when used correctly can actually improve sales. So it's vital that your About Page is a cohesive part of your business branding and marketing message. Here are my top tips for writing an About Us page to  make your customers swoon. A great opener The majority of visitors to your 'About Us' page will read only the first line before deciding whether to click away or read the rest [...]