Have you ever come across a business and loved their vibe instantly? Every Instagram post feels like getting a text from a friend. And their product descriptions feel like they just get you.
That’s brand voice in action.
What do we mean by brand voice?
Simple answer: it’s what you say and how you say it. It’s the words and sentence structure you use to get across what you’re about.
When we talk about a brand’s voice we’re talking about the vibe that comes across in every piece of content. It’s how some brands come across as quirky and fun, while others are dominant and powerful.
So why does it matter?
Having a different brand voice helps you stand out from your competition. But it also helps to build trust with your customers. A Harvard Business Review Study found 71% of consumers are more likely to recommend a brand they have an emotional connection with.
By giving your brand personality and a voice, you can build a relationship that lasts beyond a single transaction.
