Initially, I wrote content for the MiGOALS blog and social media. But as their business grew, and I got a better understanding of what they were trying to achieve, my role changed. I’m now content strategist and editor for the brand, working with them on a weekly basis.
I’ve been with MiGOALS now through two major diary launches (2016 and 2017 ranges), provided copy and strategy for their new website (launched October 2016), and helped develop the 2017 product range.
Personally, I’m so thrilled to have played such a significant part of the MiGOALS journey. And everything I’ve learned from working with MiGOALS has shaped what I do with my other clients.
Some of the really exciting things I’m doing for them now include:
Advanced email automation and filtering
Using a dedicated ecommerce platform (Klaviyo), we’ve grown the MiGOALS list by 37.5% over a quarter and are seeing better than average industry open rates.
The Facebook Ads are now generating significant traffic and sales to the website, with very reasonable cost per acquisition.
Writing for each of the products to deepen the customer relationship with the brand.
Head here to check out MiGOALS.com and grab yourself a Get Shit Done (or three).