Selling Holes: Why You Need to Focus on Benefits, Not Features
I hate to say it, but your customers don’t really care about your products. Sounds harsh, right? Like you put all this work into your creations, and to be told no one really cares about it. Um, what? (Okay, seriously don’t close your browser now. I’m getting to the point) The thing is, your customers don’t care about your product. They care about what your product can do for them. There’s an old marketing saying that goes: “People don’t want to buy a ¼ inch drill. They want to buy a ¼ inch hole.” Or let’s think of something a little more creative. People don’t want to buy a necklace. They want to buy something that’s going to make their outfit unique. People don’t want to buy photos of their wedding. They want [...]