How To Plan Your Entire Year’s Worth of Content in One Day
If ‘create more content’ is one your To Do list for 2016 but you’re kinda stuck on the how of it all then read on my friend. In this epic post I’m going to take you through my process to come up with a full year of content for your online store in just one day. Or two if you’re feeling particularly frisky. Oh and [...]
How To Create a Super Simple Marketing Plan [Free Download]
It's so important to review your marketing strategy at the start of each year to ensure you're hitting the mark and reaching the right people. But this doesn’t have to be a lengthy, complicated process. In fact, you can do this in a couple of hours with a super-simple one page PDF. The one page marketing plan has been around for a while. And for [...]
Redesigning Your Website? What You Need to Know About Your Copy
You’re planning to update your website design to better reflect where your business is at now. A website redesign can be time-consuming and expensive, so it’s super-important to get it right. But what about your website copy? Can you get away with just using the same copy for the new site? Hmmm, probably not. Or how about just worrying about it once the design is [...]
How to Get Your Website Ready for Christmas
Every year it comes around, and every year I promise myself I’m going to get my sh*t together to avoid the last minute present panic. And every year I end up wrapping presents at 11pm on December 24th. Sadly many ecommerce brands do the equivalent of my last minute wrapping tornado – waiting til November (or even December) to get their website Christmas-ready and then [...]
How to Unearth Your Brand’s Story
The ability to tell a story is an essential skill for ecommerce brands. Gone are the days when you just had to sell a half-decent product at an acceptable price. Now, with so many new (and similar) brands starting up, you’ve got to stand out and connect with your customers in a way that goes beyond the things you sell. What is brand storytelling? Let’s [...]
Why Your Ecommerce Store Needs a Blog
Blogging is great for SEO. Blogging helps you find new customers. Blogging is the best thing, EVAH! Okay, so by now I’m sure you’ve seen the books, read the articles and heard just about every content marketer with a Twitter account bang on about blogging. While there are a lot of posts that talk about how blogging can help service-based businesses – through being seen [...]
7 Links to Help You Rock Your Product Photography
If you're selling online you know how essential great photos are. Dark, out-of-focus product shots are just not going to cut it anymore. Getting a pro to take your product photos is such a good idea, but what to do if you want champagne photos on a beer business budget? Well you check out these super-helpful links of course. If you've got a half-decent camera, [...]
What To Do When You’ve Lost Passion For Your Ecommerce Business
Feeling like you've lost passion for business? Does the business that used to get you bouncing out of bed in the morning now feel like a chore? Here are four ideas for you to try to reignite your passion for your biz and make more money. Remember when the ding of PayPal used to give you a buzz? And visiting the post office was soooo [...]
Who Gives a Crap About Website Copywriting
The other day I bought toilet paper. Now this isn’t usually something to write home about (let alone write a public blog post about). But I was so impressed with the website copy of this brand that I wanted to share it with you. How much of your time do you currently spend thinking about toilet paper? I’m guessing it’s probably only around six times [...]
A Quick Tip to Help You Capture Ideas on the Run
Sometimes we find a solution so obvious that we can't believe we haven't been doing it for years. That's totally how I feel about this little trick I've been using to capture all the amazing ideas that come to me when I'm not at my computer. Something about that little blinking cursor and blank white screen totally shuts down the creative side of my brain. [...]
