Redesigning Your Website? What You Need to Know About Your Copy

You’re planning to update your website design to better reflect where your business is at now. A website redesign can be time-consuming and expensive, so it’s super-important to get it right. But what about your website copy? Can you get away with just using the same copy for the new site? Hmmm, probably not. Or how about just worrying about it once the design is [...]

By |Copywriting, Website Content|

How to Get Your Website Ready for Christmas

Every year it comes around, and every year I promise myself I’m going to get my sh*t together to avoid the last minute present panic. And every year I end up wrapping presents at 11pm on December 24th. Sadly many ecommerce brands do the equivalent of my last minute wrapping tornado – waiting til November (or even December) to get their website Christmas-ready and then [...]

By |Copywriting|

How to Unearth Your Brand’s Story

The ability to tell a story is an essential skill for ecommerce brands. Gone are the days when you just had to sell a half-decent product at an acceptable price. Now, with so many new (and similar) brands starting up, you’ve got to stand out and connect with your customers in a way that goes beyond the things you sell. What is brand storytelling? Let’s [...]

Why Your Ecommerce Store Needs a Blog

Blogging is great for SEO. Blogging helps you find new customers. Blogging is the best thing, EVAH! Okay, so by now I’m sure you’ve seen the books, read the articles and heard just about every content marketer with a Twitter account bang on about blogging. While there are a lot of posts that talk about how blogging can help service-based businesses – through being seen [...]

By |Blogging, Growing Your Business|

Who Gives a Crap About Website Copywriting

The other day I bought toilet paper. Now this isn’t usually something to write home about (let alone write a public blog post about). But I was so impressed with the website copy of this brand that I wanted to share it with you. How much of your time do you currently spend thinking about toilet paper? I’m guessing it’s probably only around six times [...]

By |Copywriting|
Go to Top